It’s easy to turn to social media to follow and share information from animal rights’ accounts, but it’s more difficult to create actual engagement with your followers who see your messages. Plus, who is to say that your followers are actually reading your posts and not scrolling through them? The truth is that social media doesn’t always generate the kind of engaged activism that leads to lasting change.
Activist Jenny Brown knows that in order to grow your base of animal rights activists, you need a message that is impossible to ignore. You need to know where the people who would likely support your cause hang out and capture their attention. Eco-conscious shops, small businesses, animal shelters, and health food stores are likely places to find people passionate about your beliefs and values.
Next, see if you can schedule time to talk with the prospective owners about tabling for your cause. Tabling is a great way to capture the public’s undivided attention and educate others on easy ways they can get involved. The goal with tabling is to capture information (like names and emails) to stay in touch with activists and encourage them to sign up for events and spread information on animal rights with their networks.
By capturing activists’ information you can plan volunteer events and have volunteers spread the message and therefore further build your animal rights network. Having a personalized approach to activism yields a higher engagement level than simply sharing information on social media.